PSA In Groundbreaking Agreement With Eurosport by Nathan Clarke December 17, 2015
- The Professional Squash Association (PSA) have today announced a
groundbreaking, long-term partnership with the major multiplatform
sports destination Eurosport that will transform the sport’s visibility
and profile across Europe.
Under the five-year agreement Eurosport will become the new home of
SQUASHTV in Europe, through their online on-demand channel Eurosport
Player, and show close to 500 hours of world class squash action on the
OTT platform per year.
Beginning January 1st, 2016 all SQUASHTV tournaments will be shown live
and exclusively in their entirety throughout Europe via Eurosport
Player while selected highlights from major tournaments such as the
British Open, U.S. Open, PSA World Series Finals and PSA World
Championship will be broadcast throughout Europe via the network’s
mainstream linear channels.
“We are delighted to have reached an agreement with Eurosport and feel
certain that this is the beginning of a partnership that will be of
huge benefit to squash not just in Europe but all around the world,”
said PSA Chief Executive Alex Gough.
“Since taking responsibility for TV rights ‘in-house’ in January our
global television reach has more than doubled as we have added major
networks such as beIN Sport, BT Sport, Super Sports, Ten Sports, Tennis
Channel and more to our portfolio and Eurosport is the latest top class
network to join this growing list and the agreement will take our
product and the exploits of our players into millions of new homes and
expose the sport to an entirely new audience across Europe in what is a
massive moment in the history of squash broadcasting.
“Eurosport's investment in the future of SQUASHTV in Europe, via the
Eurosport Player, will help even further to increase the sport’s
visibility and profile across the continent in what is a very exciting
time for the sport. Our ambition is to make squash one of the most
accessible sports in the world and we will continue to strive towards
that ambition over the coming months and years.”
Peter Hutton, Chief Executive Officer, Eurosport said: “This deal
with the PSA is a step forward in our ambition to be the leading sports
destination and a sign of our willingness to invest in content
specifically for Eurosport Player.
“Eurosport is committed to fuel fans’ passion everywhere by delivering
the best sport’s experience all year round and Eurosport Player is the
perfect platform to deliver on this commitment to squash fans across
Europe.
“We’re delighted to sign with the PSA who have impressed us with their professionalism and their vision to grow the sport.”
Existing SQUASHTV customers will receive complimentary access to
Eurosport Player until the end of their current subscriptions. They
will also be able to watch a range of top class sporting action live
and on-demand across a range of devices including tennis Grand Slams,
Tour de France, top football leagues, motorsports and much more.
To subscribe to Eurosport Player go to http://www.eurosportplayer.co.uk/squash/squash-tournaments_sto5029571/event.shtml
About Eurosport
Eurosport, the Discovery-owned sports broadcaster, connects fans and
athletes around the greatest sports events. Its channels, Eurosport 1,
Eurosport 2 and Eurosportnews, reach 243 million cumulative subscribers
across 99 countries in Europe, Asia-Pacific, Africa and the Middle
East. Eurosport.com is Europe’s No.1 online sports news website with up
to 23 million visitors each month. Eurosport Player is an all-access
pass to the greatest events on the calendar, available anytime and on
any device in 52 countries. Eurosport Events specialises in the
management and promotion of international sporting events. More
information is available by visiting corporate.eurosport.com
About SQUASHTV
Launched by the PSA in 2010, SQUASHTV is the official home of live and
on-demand squash, providing fans across the world with unrivalled
access to the world's best squash action with over 400 matches shown
live and exclusively every year.
As of January 1, 2016 SQUASHTV will be the only place where European
subscribers can watch full replays, extended highlights, behind the
scenes features with the favourite players and historic squash action.
