PSA & ASB Courts Join Forces
from Tour Media
30 November 2012 - The Professional Squash Association has signed an agreement with leading court manufacturer ASB to develop new initiatives to enhance the presentation of the sport.
An early result of the new partnership is the new dark floor installed in the latest ASB all-glass show court on which the semi-finals and finals of this week's PSA World Series Cathay Pacific Sun Hung Kai Financial Hong Kong Open will be played.
The unique court, which features doors in the sidewalls to eliminate the central door on the back wall, has been erected at the Hong Kong Cultural Centre on the waterfront at Tsim Sha Tsui.
It is this spectacular setting which will host the International Olympic Committee (IOC) delegates who are visiting Hong Kong as part of the 'inspection' process to help determine which of the shortlisted sports should win a place on the 2020 Olympic Games programme.
The new PSA/ASB court partnership will help progress court technology and increase glass court awareness to events around the world. Furthermore, the arrangement will make available special PSA rates for rental and court sales.
"We are delighted to announce this new agreement with ASB to become the official court partner of the PSA," said COO Lee Beachill. "ASB are without doubt the most innovative court manufacturer on the market today and are constantly looking at new ways to enhance the squash viewing experience.
"We hope to work closely with them over the next period to further improve this product and showcase the spectacular attributes of men's professional squash.
"ASB is the latest company to join an ever-growing list of partners for the PSA - confirming the continued growth of the association," added the former world number one. "We are very pleased with the feedback from our current partners and we are sure that our relationship with ASB will be successful for both parties."
Horst Babinsky, the founder of German company ASB, said: "My son Christof, who is now in charge of the active management of ASB, together with Peter Schmidl, who coordinates all international partner- and relationships, have worked for a long time on this new partnership with the PSA.
"Together with the PSA players and their management Alex Gough and Lee Beachill, we want to optimise the presentation of squash.
"The first result of the cooperation is the new black ASB SquashFloor, which was successfully tested earlier this month at the Women's World Team Championship in Nimes where three ASB ShowGlassCourts were used together for the first time," concluded Babinsky, squash innovator for more than 30 years.
Zdenek Klos, CEO of ASB international sales, is also delighted with the new PSA agreement: "Additionally I believe that the agreement will help us to get the idea of showcasing the sport also in normal clubs to the club owners as well."
About PSA:
The Professional Squash Association (PSA) has 500 members from more than 60 countries. The 2012 PSA World Tour features over 100 tournaments in 40 nations spread across all five continents and boast a prize-fund of $3million. The Tour is led by seven PSA World Series events, including the JP Morgan Tournament of Champions in New York, the Davenport North American Open in Virginia and the Delaware Investments US Open in Philadelphia; the Allam British Open in London; the El Gouna International Open in Egypt; the Cathay Pacific Sun Hung Kai Financial Hong Kong Open; and the Qatar PSA World Championship in Doha.
About ASB:
Founded in Germany in 1965, ASB has become the biggest squash court builder in the world, with more than 6,000 ASB SquashCourts supplied to customers in 70 countries to date. In addition to squash courts, ASB has revolutionised the sport and the construction of leisure centres with products like the GameCourt, the ShowGlassCourt, the GlassFloor, the rotary GlassBackWall as well as the movable SideWall. The first ASB all-glass court was produced in 1998 - and this year, for the first time, three of the latest ASB ShowGlassCourts were installed side-by-side at the WSF Women's World Team Championship in Nimes, France.
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