PSA Signs Three-year Broadcast Deal With Astro by Nathan Clarke January 21, 2015
- The Professional Squash Association (PSA) are pleased to announce
that they have signed a three-year agreement with leading Malaysian
integrated consumer media entertainment group Astro that will see them
become the Official Malaysian Broadcast Partner of the PSA World Tour.
Currently boasting over 4.3 million customers, the Kuala Lumpur based
outfit are one of the biggest broadcasters within the Asian marketplace
and will showcase live action from the PSA World Series throughout
2015, allowing Malaysian squash fans to follow the exploits of their
national stars as they compete in some of world sport's most unique
locations, such as New York's Grand Central Terminal.
With Datuk Nicol David reinforcing her position as the undisputed queen
of squash recently by claiming an eighth World Championship and marking
an incredible nine year run as Women's World No.1 and the likes of Wee
Wern Low and Ong Beng Hee amongst the upper echelons of the sport,
Astro's coverage, part of an agreement signed in conjunction with
Broadreach Media, will complement what is a golden era for the sport in
Malaysia.
"Having already worked closely with Astro over the past five years we
are delighted to be continuing our partnership with them and we are
very excited about working with them to further showcase squash across
the region during the coming years," said PSA Chief Executive Alex
Gough.
"With the likes of Nicol David pioneering the sport at present, Astro's
coverage will only serve to help Malaysia's growing squash scene
continue to thrive and we are delighted to be able to bring the action
from the PSA World Tour direct to millions of households across the
region."
Astro Vice President (Sports Business) CK Lee said: "We are proud to
bring live and extensive coverage of the world’s best squash
tournaments to Malaysia.
"Astro is committed to local and regional sports and aspires to set new
standards in sports broadcasting, which we believe will encourage
higher participation in sports. As such, we hope that the thrill of
watching Malaysian squash players battling with the world’s best will
inspire a new generation of squash champions in
Malaysia.”
