Canary Wharf Classic Announces Official Betting Partner by Sean Reuthe February 23, 2017
- Squash fans attending this year's 2017 Canary Wharf Classic will be
able to enjoy the action in a completely new way after Bookee were
today announced as the 'Official Betting Partner' of the PSA M70
tournament that takes place at London's East Wintergarden from March
6-10.
The mobile sports betting app, whose agreement was brokered by the
PSA’s exclusive UK commercial agency, CMSeven, adopts a 'Tinder' style
approach to betting by curating individual personalised sports bets for
the recreational gambler and providing them a single instinctive binary
action for each bet - swipe right to approve or left to reject.
The app is also set to introduce a ‘Splitbet’ feature, allowing players
to split the stake with a friend, and will run a series of unique and
exclusive markets for squash fans during the 2017 Canary Wharf Classic
- which will feature the likes of three-time World Champion Nick
Matthew who, aged 36, will be hoping to bank his sixth Canary Wharf
crown.
"We are pleased to welcome Bookee on board as our latest commercial
partner and are excited to work with the team to offer a completely new
experience for fans attending this year's Canary Wharf Classic," said
Tournament Director Tim Garner, of Eventis.
"The addition of in-play betting and unique markets, alongside Bookee's
unique approach to sports betting, will allow fans to experience the
action on two distinct levels and I'm certain the service will prove to
be a big hit when the action gets underway."
Bookee Co-Founder Adam Kalmanson said: "We are super excited to be
sponsoring the event and offering our unique betting twist to this
exclusive tournament. A great setting and fantastic line-up of players;
together with Bookee, this is a win/win tournament."
PSA Chief Commercial Officer Tommy Berden said: “The Canary Wharf
Classic is one of the biggest squash tournaments to take place within
England and to expand the event's sponsorship portfolio with the
addition of Bookee is a great move for all parties involved."
Bookee is a free to download app for iOS devices and will be offering
new customers a risk-free £5 bet if they use the promo code: SQUASH
during the tournament.
Any new customer that uses this promo code and loses their first £5 bet will be credited with a free £5 bet token.
The 2017 Canary Wharf Classic takes place from March 6-10 at London’s East Wintergarden. For more details visit:
