PSA Appoints CMSeven As UK Sponsorship Agency by Nathan Clarke
photo PSA
January 26, 2017
- The Professional Squash Association (PSA) have announced a new
partnership with independent sports and entertainment marketing agency
CMSeven, that will see them become the PSA's Commercial Sales Agency
for the Canary Wharf Classic and Allam British Open.
CMSeven, who specialise in the delivery of strategic partnerships and
campaigns on behalf of their clients, will work with the PSA to secure
commercial partnerships for both prestigious PSA World Tour
tournaments, taking place in London and Hull this March.
"We are pleased to have reached an agreement with CMSeven that will see
them take priority for selling all partnership packages for the Canary
Wharf Classic and British Open," said PSA Chief Commercial Officer
Tommy Berden.
"CMSeven have a strong history of successfully attracting high quality
blue-chip partners to major sporting events within the UK and we are
excited to be working with them on two of the most significant squash
events taking place in Europe."
Charlie Mitchell, CMSeven Director commented: “We’re delighted to have
been appointed as the exclusive UK agency to the PSA across the
respective properties. Both tournaments generate significant global
reach and we’re looking forward to working with the PSA in helping to
expand their existing family of commercial partners.”
