PSA Partnering With Sky TV New Zealand by Nathan Clarke February 23, 2015
- The Professional Squash Association (PSA) have today expanded their
broadcast portfolio with the addition of SKY TV New Zealand after
signing an 18-month agreement with the Australasia broadcaster.
The agreement, which was reached in conjunction with Broadreach Media,
will see live squash from the PSA World Tour broadcast across New
Zealand for the first time ever and will allow the channel's more than
800,000 customers to follow the exploits of leading players such as
Joelle King, a Commonwealth Games Bronze Medal winner in 2014.
"We are pleased to have reached an agreement with SKY TV and look
forward to working closely with then to keep driving squash forward
within the Australasian marketplace," said PSA Chief Executive Alex
Gough.
"Squash has enjoyed an upturn in popularity in New Zealand recently
and, in a country which places a strong emphasis on sporting culture,
we feel that SKY TV will be an integral partner for us as we look to
continue that growth during the next few years."
SKY TV’s Director of Sport Richard Last said: “We’re always looking to
promote and broadcast new content on SKY Sport. New Zealanders love
following Kiwis on the world stage and the addition of live squash on
SKY is another great extension to our varied sporting line-up.”
In addition to SKY TV New Zealand, the PSA have also signed an
agreement with FOX Australia that will see them broadcast official PSA
World Series events highlights throughout the 2015/2016 seasons.
