Dr. Assem Allam Renews As May British Open Title Sponsor, Continues Commitment to Sport by Faye Andrews February 6, 2015
- The Allam British Open Squash Championships is set to return to Hull
for a further three years after Dr. Assem Allam signed a deal to
continue as title sponsor of the most prestigious tournament in squash.
The three year agreement will keep the event named ‘a national
treasure’ in Hull until 2017, the year the city will take the spotlight
as the UK City of Culture.
The deal will also guarantee equal prize money for the women’s event by
2017. Dr. Allam, who has raised prize money for the women's event
year on year since 2012, promises to match the total women's prize fund
with the men's.
The world’s most prestigious squash tournament, often called the
‘Wimbledon of squash’ will be held at Hull’s Airco Arena between 11-17
May 2015 and will attract the world’s best squash players including
English stars three time world champion Nick Matthew and 2013 World
Champion and 2013 British Open champion Laura Massaro.
Dr Assem Allam said: “I am very happy to support the Allam British Open
for a further three years. This event is truly a ‘national
treasure’ and it is fantastic that this three year deal will take us to
2017 when Hull will take the spotlight as the UK City of Culture.”
Keir Worth, Chief Executive of England Squash & Racketball said:
“We’re thrilled that Dr. Allam is continuing his exceptional support
for squash and the Allam British Open. Dr. Allam has been
instrumental in ensuring that the British Open remains an iconic and
successful tournament on the world stage."
Martin Green, Chief Executive, Hull 2017 UK City of Culture said: “Hull
City wants to support this event, it’s a great growth event for the
city and it’s a unique event for the city. We are playing our
part in the background and we want to make sure the city gives a warm
welcome to all the visitors.”
Laura Massaro, 2013 Allam British Open champion said: “I’m always happy
to come back to Hull. I had a great win here in 2013 and will be
hoping to repeat that this year. I am also pleased that with Dr.
Allam’s support this important tournament will achieve equal prize
money for men and women by 2017, a step that will hopefully encourage
tournaments across the world to do the same.”
Tickets start from just £10 and are on sale now at www.ticketmaster.co.uk
Notes:
* The Allam British Open will take place at The
Airco Arena, Hull from 11-17 May 2015 www.britishopensquash.net
* The Allam British Open is a PSA Platinum World Series Event
* The Allam British Open is supported by local partners
* England Squash & Racketball works with key
stakeholders such as leisure operators, clubs, universities to drive
participation in squash
