Dunlop Extends World Squash Federation Agreement Into Fifth Decade
by Howard Harding
14 March 2013 - Dunlop has today announced the renewal of its partnership with the World Squash Federation (WSF). The deal will see the leading international sports brand extend its status as the governing body's official ball supplier into a fifth decade.
The agreement reinforces Dunlop's status as the world's number one squash ball. The agreement will see Dunlop supply the exclusive ball at all sanctioned WSF events around the globe. Additionally, Dunlop will support the WSF as they push for squash to be included in the Olympic Games in 2020.
"We are delighted to renew our association with Dunlop," commented WSF President N Ramachandran. "We are partnering an iconic sports brand and look forward to working closely with Dunlop to grow our sport's presence and passionate fanbase as we continue our bid for a place at the Olympic Games."
Sunny Singh, Head of Sports Marketing for Dunlop, added: "We are extremely pleased to have renewed our partnership with the World Squash Federation. We believe our new deal with the WSF will contribute towards the upward trend we are seeing in the global popularity of the sport."
Dunlop provide a range of squash balls to cater to the performance needs of every player. The best players in the world use Dunlop's Pro balls, the world's number one ball, while the brand's competition and progress balls are ideal for the recreational player.
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