New Pro Doubles
Tour Produces Promotional Video by Rob Dinerman
Dateline August 16th
--- The opening tournament of the newly formed Squash Doubles
Association is still several months off, but the Association may have
taken its first official step this past week in New York in the form of
a three-day film shoot at the University Club and Racquet & Tennis
Club from which a brief promotional video will be produced both as an
addition to the Association web site (sdaprotour.com) and, more
pertinently, for dissemination to potential sponsors within and outside
of squash.
SDA Director Of
Development Andrew Cordova, a former top-20-ranked player and the
long-time head pro at the Maryland Club, spearheaded this project in
coordination with Andrew Hoag, the Production Director of Border Row
Productions, a music and film production company based in Wilmington,
NC. The latter conducted lengthy filming morning and afternoon sessions
in which a half-dozen of the top pro doubles players --- Ben Gould,
Damien Mudge, Jonny Smith, Greg Park, Manek Mathur and James Stout ---
participated in drilling sessions, interviews and live action, from all
of which Hoag will synthesize a three-minute clip featuring these
first-tier standouts and dramatizing the dynamic athleticism for which
doubles at this level has become known. The SDA is planning an
aggressive campaign to rejuvenate the tour and enhance the professional
schedule --- a number of new sites have already been added, with
several more in the pipeline as well --- and this video will likely
play an important contributory role in that concerted effort.