PSA Says Record Numbers Exposed To Squash In 2015 from Tour Media August 6, 2015 -
Six months after taking responsibility for broadcast rights in-house in
partnership with Broadreach Media, the Professional Squash Association
(PSA) are delighted to announce record growth in television exposure
during the first half of 2015.
The PSA’s global reach has more than doubled since January with major
networks such as Astro, BeIn Sport, BT Sport, Fox Sports Australia, Sky
Sports NZ, Super Sports, Ten Sports and Tennis Channel having already
signed agreements that sees televised coverage of semi-finals and
finals from the sports biggest events taken to over 200 million homes
across 88 countries worldwide.
With that growth set to continue throughout the 2015-16 season squash
will be taken to more homes around the world than ever before as men’s
and women’s professional squash continues to expand it’s global
presence and the sport continues to push for inclusion within the 2020
Olympic Games Programme.
“We are extremely pleased with the progress we have made across the
broadcast sector so far in 2015 and feel certain that we have built a
portfolio of partnerships that will be of huge benefit to squash all
around the world,” said PSA Chief Executive Alex Gough.
“The success of our broadcast profile so far epitomises the strides we
have made in recent years to transform squash into a spectator, and
specifically tv-spectator, friendly sport in the wake of previous
feedback from the IOC and the sport is now in it’s healthiest position
ever.
“Taking squash into millions of new homes and exposing it to people who
haven’t previously been able to access the sport at the top level is a
fundamental factor in our expansion plans and we hope to continue
working closely with our partners to build on our current offerings.
“Our ambition is to make squash one of the most accessible sports in
the world and we will continue to strive towards that ambition over the
coming months and years in what is a very exciting period in the
history of the game.”
PSA Broadcast Partner List In Full (Coverage Region)
Astro (Malaysia / Brunei)
BeIn Sports (Middle East / North Africa)
BT Sport (UK)
China Telecom* (China)
Fox Sports Australia (Australia)
Now TV (Hong Kong)
Singtel (Singapore)
Sky Sports NZ (New Zealand)
Super Sports (Sub-Saharan Africa)
Ten Sports (Indian Subcontinent)
Tennis Channel (USA)
Truevisions (Thailand)
