NetSuite Nabs Naming Rights For Next Generation McWIL Glass Court by Blake Rhodes September 11, 2014 SAN FRANCISCO
— After sponsoring one of the top major professional squash tournaments
in the U.S. for three years, NetSuite Inc. is strengthening its bond
with the sport by securing the naming rights for a new state-of-the-art
all-glass squash court, the company, Event Engine and Welldone Agency
jointly announced today. The new NetSuite Challenge Court will
make its debut at the NetSuite Open in San Francisco’s Justin Herman
Plaza September 26-30.
“As a leading
technology company, it makes sense for NetSuite to be branded with the
world’s most advanced squash court,” said Evan Goldberg, NetSuite’s
co-founder, Chief Technology Officer and Chairman of the Board. “With
squash’s significant growth in the U.S., the court provides us with the
opportunity to further our connection with the sport and its fans.”
Now branded the
NetSuite Challenge Court, the new portable all-glass court built by
McWIL Squash will be used for the next five years at Event Engine’s
portfolio of top level events including the NetSuite Open, the J.P.
Morgan Tournament of Champions in New York’s Grand Central Terminal,
Showdown in Boston and the KPMG Grand Slam Cup in Frankfurt. The
court will also be available for rental by other promoters and
organizations at discounted rates due to NetSuite’s financial support.
“After putting on 45
world class glass court pro squash events, we’ve been able to work with
our trusted partners at McWIL Squash to develop a ‘next generation’
court that adds technology to the best choices for color and
construction,” said John Nimick, a U.S. Squash Hall of Famer and
President of Event Engine, Inc. “The NetSuite Challenge Court will move
the presentation of the sport forward for players, spectators and live
television audiences.”
The NetSuite Champions Court will have the following groundbreaking advancements:
· First of its kind LED video on both the front wall and on the tin
· In-court scoring and replay capability
· Power ring-style branding capability including moving graphics and images
· Integrated sidewall viewing monitors
· Arena-style audio
·
Full overhead LED court lighting for quick on/off capabilities, maximum
distribution and density
All the matches on the new NetSuite Challenge Court will be streamed by PSA Squash TV September 26-30.
About Event Engine Event Engine, Inc. is
a visionary event and entertainment marketing company specializing in
the creation of unique athletic, musical, corporate and philanthropic
events in extraordinary venues. Founded in 2000 by US Squash Hall
of Fame member John Nimick, Event Engine has grown from the management
of a single, but unique, annual professional squash championship in
Grand Central Terminal to a portfolio of successful events in some of
the best known locations in North America and with some of the
best-known entertainment celebrities in the world. The Event
Engine mission is to provide an unparalleled, highly valuable, highest
quality result for clients, customer and corporate partners.
Event Engine is part of the Welldone Group, a global sports and
entertainment agency based in Frankfurt, Germany.
About the NetSuite Open
The NetSuite Open
Squash Championships return to San Francisco’s South Lawn of Justin
Herman Plaza on an all-glass portable squash court for the third year
September 24-30, 2014. Sanctioned by the Professional Squash
Association, the PSA International 70 NetSuite Open is one of the top
15 professional tournaments in the world as determined by prize money.
Some 450 reserved
seats are available for the NetSuite Open, ranging in price from $30 to
$250. For tickets, draws, schedule and more information, please visit
www.NetSuiteOpenSquash.com. Follow the NetSuite Open on Facebook and
Twitter.
