September 14, 2012 - I greet the latest round of initiatives to have squash included in the Olympics with an extended yawn. The game doesn't
televise well. Advertisers, and therefore NBC, don't like that,
because the Olympics are all about money, period, full stop.
In America the people
who support the game financially are primarily the parents of juniors
who want their kids to be admitted into elite colleges, and rich people
who play doubles , mostly in private clubs. Doubles is literally a
different game with a completely different culture.
There would be five
elite professionals who would make one of two Olympic teams ( men
and women.) Hardly anybody actually knows those ten people personally.
The movers and shakers
in American squash really don't give a tinker's dam one way or another
about the Olympic games because it won't have any impact on their
obtaining their own personal goals and objectives in the game.
So to quote
Danny Devito's character Lawrence Garfield from the movie " Other
People's Money" when making his final address to the stockholders of
NEWCCo, "I have two words for that- WHO CARES?"